Latest Updates From My Blog
Venture Capital In Education Summit 2010 Seeks Ten Game-Changing Early Stage Education Companies |
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Topics :
Education ·
May 08, 2010
Early-Stage Companies Can Apply for -Education Innovators Showcase,- A Rare Opportunity to Present to Venture Capitalists and Influentials in Education Industry.
Read the full story
Early-Stage Companies Can Apply for -Education Innovators Showcase,- A Rare Opportunity to Present to Venture Capitalists and Influentials in Education Industry.
Read the full story
Does Price Impact your Taste Buds? |
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Topics :
Pricing ·
May 04, 2010
An interesting pricing experiment at Stanford via Psychology Today.
An interesting pricing experiment at Stanford via Psychology Today.
The Stanford experiment was conducted in 2007 by a group of researchers around Hilke Plassmann from the California Institute of Technology. It involved a couple of bottles of Cabernet Sauvignon and the Stanford wine tasting group:
For their experiment, Plassmann and her colleagues told their participants that they would be tasting five different wines in order to test time differences in taste perception for different flavors. In reality, however, the researchers were interested in something else; namely the connection between perceived tastiness and the taster's knowledge of a wine's ...
For their experiment, Plassmann and her colleagues told their participants that they would be tasting five different wines in order to test time differences in taste perception for different flavors. In reality, however, the researchers were interested in something else; namely the connection between perceived tastiness and the taster's knowledge of a wine's ...
We Have Met the Enemy and He Is PowerPoint- Via New York Times |
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Topics :
Strategy ·
Apr 27, 2010
via NYTimes
via NYTimes
Gen. Stanley A. McChrystal, the leader of American and NATO forces in Afghanistan, was shown a PowerPoint slide in Kabul last summer that was meant to portray the complexity of American military strategy, but looked more like a bowl of spaghetti. “When we understand that slide, we’ll have won the war,” General McChrystal dryly remarked, one of his advisers recalled, as the room erupted in laughter.
How SAAS Pricing Plans Have Evolved Over a Period of Time |
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Topics :
Start Ups ·
Internet ·
Pricing ·
Apr 27, 2010
Via Pluggd.In
[In continuation with our coverage on SAAS industry, here is a guest article by Paras Chopra, founder of Visual Website Optimizer. In the earlier article (How to Price your SaaS Application – The Definitive Guide), Shalin walked us through the different pricing models of SAAS applications. Paras, in this article analyzes how pricing plans of companies have changed/evolved over a period of time].
We are in the process of finalizing pricing for my startup Visual Website Optimizer, which is an A/B and Multivariate testing tool. As you can imagine, fixing price is one of the toughest ...
Pricing & Usage of Service |
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Topics :
Pricing ·
Mar 31, 2010
HBS has an old but great interview about the impact of pricing & usage of service.
HBS has an old but great interview about the impact of pricing & usage of service.
Lots of gems including:
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We find that people are more likely to consume a product when they feel "out of pocket." When the price paid for a product is very salient, they want to "get their money's worth," so to speak. The net result is that consumers are more likely to consume when a price is vivid and fresh than when it is obscured or distant. In the case of a health club, this means that members are more likely to go to the ...