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How SAAS Pricing Plans Have Evolved Over a Period of Time
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Topics :  Start Ups · Internet · Pricing · Apr 27, 2010

Via Pluggd.In

[In continuation with our coverage on SAAS industry, here is a guest article by Paras Chopra, founder of Visual Website Optimizer. In the earlier article (How to Price your SaaS Application – The Definitive Guide), Shalin walked us through the different pricing models of SAAS applications. Paras, in this article analyzes how pricing plans of companies have changed/evolved over a period of time].

We are in the process of finalizing pricing for my startup Visual Website Optimizer, which is an A/B and Multivariate testing tool. As you can imagine, fixing price is one of the toughest ...

Using COCA as a variable to decide between Freemium Vs Only Paid
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Topics :  Internet · Mar 29, 2010

I have been following & analyzing internet business models of Free Vs Freemium Vs Only Paid for a long term because if the importance it has on our own start up- Peoplelex

One overarching realization is that being wedded to one model or being dogmatic about it does not work. Each business, service & model is different. You have to think about what makes sense for you. There are many factors going to pick the model and at a minimum has to go into the impact of each model on Cost of Customer Acquisition (COCA), Customer Life Time Value (CLV), Retention, Churn ...
Links on Local Internet & Local Advertising Market
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Topics :  Start Ups · Internet · Mar 01, 2010

I was research the local internet marketing for ideas on how to build feet on the street. Since local companies need sales people to sell to local merchants, I thought, this industry may offer some good ideas.

I have given a few links below based on the research...

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Judy's Book was in the online local space that failed and the founder (Andy Sack) blogged about his experiences. Clearly trying to build a local business has got to be one of the hardest things.
What is a browser?
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Topics :  Internet · Feb 28, 2010

An awesome video from Google that shows how much the mass market really knows about the "tech world"

http://www.youtube.com/watch?v=o4MwTvtyrUQ

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