Latest Updates From Pricing
Does Price Impact your Taste Buds? |
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An interesting pricing experiment at Stanford via Psychology Today.
For their experiment, Plassmann and her colleagues told their participants that they would be tasting five different wines in order to test time differences in taste perception for different flavors. In reality, however, the researchers were interested in something else; namely the connection between perceived tastiness and the taster's knowledge of a wine's ...
How SAAS Pricing Plans Have Evolved Over a Period of Time |
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Via Pluggd.In
[In continuation with our coverage on SAAS industry, here is a guest article by Paras Chopra, founder of Visual Website Optimizer. In the earlier article (How to Price your SaaS Application – The Definitive Guide), Shalin walked us through the different pricing models of SAAS applications. Paras, in this article analyzes how pricing plans of companies have changed/evolved over a period of time].
We are in the process of finalizing pricing for my startup Visual Website Optimizer, which is an A/B and Multivariate testing tool. As you can imagine, fixing price is one of the toughest ...
Pricing & Usage of Service |
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HBS has an old but great interview about the impact of pricing & usage of service.
Pricing Psychology- Small & Big sounding prices |
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Keith Coulter and Robin Coulter have published various papers on Pricing Psychology, a topic I have spent a fair bit of time thinking about.
- When the right digits are small, people perceive the discount to be larger than when the right digits are large. In other words, an item on sale for $211 from the original price of $222 is thought to be a better deal than an item on sale for ...
Amazon & Walmart Price War= Loss Leader Strategy + Damage to rest of Industry |
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James Surowiecki from the New Yorker has an interesting article on the Amazon- Walmart Price War and how it impacts the rest of the Industry more than them.
Amazon and Wal-Mart hardly seem reckless, though. So why did they go to war? The answer is that they didn’t, really. Sure, Wal-Mart is making a statement that it’s a player in the online world, but the real goal of this conflict isn’t to lure readers away from Amazon, and it isn’t to get people to buy one of those ten books. It’s to ...