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Call a Lead Within 5 minutes of them Contacting You
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Topics :  Sales · Jan 21, 2010


An MIT Study - "How Much Time Do You Have Before Web-Generated Leads Go Cold" that was referenced in the white paper is also attached. 

The key tables from the MIT Report
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We figured if the first 20 hours sliced up by hours was important, we should look more precisely at the first 3 hours sliced up by 5 minute segments.

What are the results?

It is even more eye-opening:begin calling for just 1 hour…

    1. The odds of calling to contact a lead decrease by over 10 times in the first hour.



    2. The odds of qualifying a lead in ...
A very interesting way to hire Inside Sales People
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Topics :  Sales · Jul 16, 2009

The director of Sales at 8x8 Inc, a telecom and VOIP company, recently released an ad asking for potential candidates to call him as if he were a prospect. The performance during the mock sales call would contribute to 75% of the final hiring decision.

More on the process here:
http://blog.bridgegroupinc.com/blog/tabid/47760/bid/9999/A-Bold-Take-on-Inside-Sales-Hiring.aspx

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