Call a Lead Within 5 minutes of them Contacting You

Jan 21, 2010  |  0  Comments


An MIT Study - "How Much Time Do You Have Before Web-Generated Leads Go Cold" that was referenced in the white paper is also attached. 

The key tables from the MIT Report
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We figured if the first 20 hours sliced up by hours was important, we should look more precisely at the first 3 hours sliced up by 5 minute segments.

What are the results?

It is even more eye-opening:begin calling for just 1 hour…

    1. The odds of calling to contact a lead decrease by over 10 times in the first hour.



    2. The odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times. And from 5 minutes to 10 minutes the dial to qualify odds decrease 4 times.



How significant is a 100x increase in contact ratios on the value of leads?

How much effect does a 21x increase in qualification have on the overall sales revenue of a company?

How many companies understand the importance of this strategy?





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