Call a Lead Within 5 minutes of them Contacting You
Jan 21, 2010 | 0 Comments
An MIT Study - "How Much Time Do You Have Before Web-Generated Leads Go Cold" that was referenced in the white paper is also attached.
The key tables from the MIT Report
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We figured if the first 20 hours sliced up by hours was important, we should look more precisely at the first 3 hours sliced up by 5 minute segments.
What are the results?
It is even more eye-opening:begin calling for just 1 hour…
- The odds of calling to contact a lead decrease by over 10 times in the first hour.
- The odds of qualifying a lead in 5 minutes versus 30 minutes drop 21 times. And from 5 minutes to 10 minutes the dial to qualify odds decrease 4 times.
How significant is a 100x increase in contact ratios on the value of leads?
How much effect does a 21x increase in qualification have on the overall sales revenue of a company?
How many companies understand the importance of this strategy?
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